DAVID LIU GEN, a French-born Chinese, has overcome many obstacles and realize his dream. He founded his own travel lifestyle brand GEN's. Through GEN's, David wants to create a environment for persons who share the same passion of travel, elegance lifestyle and learning.

GEN's hope to creating a healthy, high-end and unique travel lifestyle environment.  GEN's integrates high quality, interesting storytelling brands and unique products. Including high-end swimwear brand JOG, French umbrella brand Guy De Jean, jewelry brand GAS and Dutch handmade shoes UZURII, etc.

GEN's hopes to become a living room for our community who want to get a better lifestyle. You can come here and enjoy beautiful things, learn and share good story, meet different people and see the world differently. “Start your trip, Open your world”.