- www.dazzle-fashion.com 上海市浦东新区申迪东路88号
RAZZLE announces a comprehensive brand relaunch and unveils the first co-ed collection in its new chapter. For Autumn-Winter 2019, the high-end contemporary brand founded by the Dazzle fashion group in 2017 expands into womenswear – as well as menswear – and undergoes a directional transformation. Positing itself in the contemporary ready-to- wear sector of international fashion brands, August 2019 sees the release of the first Razzle collection under its new direction.
RAZZLE is the contemporary wardrobe proposal for a global generation. A seasonal collection of high-end ready-to-wear for women and men, the brand is founded in a genderless philosophy entrenched in the spirit of menswear. RAZZLE fuses the language of evolving urban uniforms with the traits of tradition, unifying classic dress codes with a bold attitude and a boundless approach to fashion. It is embodied by the values of a free-thinking youth culture. The properties of the male and female wardrobes meld in fluid collections informed by the past, in conversation with the future. Formalwear, streetwear and activewear harmonise in a directional aesthetic founded on the skill of sharp heritage tailoring but rooted in urban codes. RAZZLE is epitomised in masculine elegance, feminine strength, and natural androgyny. Across the components that form a wardrobe – from tailoring to knitwear, denim, leather pieces, leather goods and accessories – the look reflects a dialogue between tradition and revolution: a visual identity engrained in self- expression.