UNDEFEATED is known as one of the most recognized sportswear brands and well-curated retail boutiques across the globe.

With themes of Victory and Virtue, UNDEFEATED designs and develops apparel, accessories and footwear for the modern active lifestyle.Since the brand’s inception in 2002, Undefeated remains as the unofficial voice defining an era of sports and street culture as one of the most influential brands of its generation.

From humble beginnings on La Brea with the first sneaker boutique of itskind, to becoming a cornerstone for the community —UNDEFEATED continues to honor the past and inspire/create the future.