Vuori was born from a new perspective on performance apparel. We changed the look and feel of activewear; breaking down long standing boundaries of what activewear is supposed to look and feel like.

We created products that are built to move and sweat in; yet styled for everyday life. Effortless sophistication. Casual without sacrificing style and technical quality. Versatile without losing functionality.

Our Coastal California roots are at the center of our philosophy towards health, performance, lifestyle and style. We put people and our natural environment above all else, and embody the joy of creativity paired with physical performance.