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For the past ninety years, Godiva has led the chocolate category through its pioneering innovation and impressive culinary artistry. Godiva’s heritage is rooted in its founding family’s skilled craftsmanship and passion for chocolate, which is upheld today by Godiva’s five Belgian-trained chef chocolatiers.
To showcase Godiva’s ever growing product portfolio, Godiva opened a range of exquisite chocolate cafes in Shanghai Beijing, Abu-Dhabi and London’s iconic Harrods. Each café offers customers the space to indulge and savior in the ultimate chocolate experience.
Looking to the future, Godiva’s business strategy will be based on continuous, profitable growth. In mature markets such as the U.S. and Western Europe, the focus will be on increasing organizational effectiveness by maximizing the synergies of the global organization. The growth engine for Godiva’s international business will be a sustained program of new stores, expanding its current footprint in strategic markets and entering into new territories, while enhancing its global supply chain. Godiva will explore opportunities in emerging markets and build on its successful entry into China.